“I built up a good relationship with him. The quality and the pertinence of his recommendations certainly served to enhance the range of our products. He is professional and creative."
CEO, global premium brands
insight led PLANNING
OUTPUTS include ..
insight led consumer segmentation to identify high value occassion motivations
portfolio approach to secure greater volume and value share
clear positioning to give the brand a differentiated platform for growth
LEADING to ..
superior targeting of resources and return on marketing investment